护基(有答案)试题答案搜索软件-j9九游

时间:2024-06-24 04:29:27


if you're looking to boost customer satisfaction, one of the most promising places to start is____________.

it is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.

problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.

customer service calls involve direct interaction between ______.

one possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. what does the underlined word "exotic" probably mean?

the stakes are high. what does the underlined word " stakes " probably mean?

overall, ice cream sales in the u.s.have declined 1 to 2 percent in recent years, except for haagen-dazs and a few other super premium producers.

the decline in sales growth of super premium ice cream in the u.s. since the early 1990s is due to competition among ice cream producers.

frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.

“dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.

the retail price of haagen-dazs is quite high when compared with other premium ice cream.

many consumers believe that low fat mean low calorie.

as people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.

americans nowadays prefer low-fat ice creams rather than rich taste ice cream.

the price in an export sales contract should be quoted in __________ .

the term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes".

normally, a typical ____________ follows the pattern of prosperity, recession, depression, and recovery.

“制造业是主要的受益者。” the underlined expression “受益者” is ________ in english.

securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit. the chinese version for “securities” is _________.

the year 1978 ________ the reform and opening-up in china.

the global credit markets see little risk in lending, suggesting a climate that will accommodate borrowing. "accommodate" here means _________.

international trade is the exchange of goods and merchandise across international boundaries or territories.

few nations of the world have the raw materials, climate, technology, and skilled labor needed to produce all the goods and services they may desire.

attention to exports outweighs that to imports in america.

devaluation of the us dollar makes the prices of foreign currencies and products less expensive to americans.

the three pillars of u.s. economic growth this year have been housing construction, business outlays for new buildings and equipment, and exports.

according to the case-study reading, the strong growth in economies overseas is not driven by their exports to america but by their own domestic demand.

and the timing is especially favorable when the u.s. exporters can use the extra support of globalization.

european countries together with japan account for about half of all u.s. exports.

you shouldn't the exercise equipment while others are waiting to use it.

the museum is annually by funds from several major corporations.

when parents of marginalized, poor students try to around the harsh rules and requirements, they are often investigated, tried, and punished with strict prejudice.

the economy slumped, nascar struggled to find ways to keep its long races interesting, and some of the sport's more stars began moving to the sidelines.

the proposal to establish a joint venture was accepted with ______ approval.

if you pay by credit card, you have to _____ the transaction by signing a pay slip.

when an employee is aware that his expertise and experiences are appreciated by his company and his fellow workers, he is able to _____ even more closely with the company.

the yen _______ yesterday, falling from $114 to $115 against the dollar.

the exporter didn't receive payment for his goods because the buyer ______.

凭借先进的生产技术,他们得以占据竞争优势。the underlined phrase “竞争优势” is ________ in english.

choice and migration of position have reflected enterprise's dynamic resource distribution idea and the goal of maximized value in long-term. in chinese, resource distribution is _________.

monopoly means that a monopolistic activity or right that is concentrated in a certain sphere.

the monopolies in area of energy are benign, and so it's unnecessary for the government to eliminate them.

the mistake of ibm, a compe of microsoft, was that it licensed at “microsoft” the primitive operating system and did not stipulate for own exclusive rights.

the most obvious solution to monopoly would be the diemberment.

if a company continues to support fully funded pension plans, which category will it likely fall into?

soft returns delivered by an effective benefits program include a sense of meeting obligations and goodwill and ?

which statements best describes the company that spends more money to fund its benefits programs than its compes?

employee benefits represent an investment from which companies derive value, and it should be managed in line with an overall business strategy rather than written off as an .

a (an) is a fixed or variable sum of that a company pays to its sales force, in an attempt to motivate personnel and spur revenues.

survey participants their approach to employee benefits into one of four profiles.

长期不遗余力地致力于全额资助退休金计划的企业很可能属于这个种类。 the underlined phrase “退休金计划” is ________ in english.

to create a benefits package that delivers soft and hard returns to employees, a corporate requires a paradigm shift in such areas as .

the ways that employers can use to address the financial security of employees include .

employees that place a heavy emphasis on the and of their benefits programs and regard them as key competitive differentiators are characterized as progressive.

smaller businesses with just one or two locations and those in the manufacturing industry that employ a high proportion of hourly workers are two types of employers that frequently fit the standard profile.

a holistic approach to employee benefits contributes to employee engagement and satisfaction.

according to metlife’s study, 82% of emploees believe work/life programs would improve retention.

the most critical step in establishing a high-quality benefits experience is effective communication.

many apps can streamline and make your travels easier as well as save you money on flights and hotels. here the underlined word "streamline" means _________.

experts agree that _________ are the crucial factor in compelling presentations.

whic one is not the characteristic of communication __________ according to the definition of communication:

what is the most important skill that the employers seek according to the survey reported by forbes magazine in 2015 ____________.

what is the benefit of speaking slowly? ___________ .

which of the following non-verbal behavior is the most important in a presentation according to anderson in the additional reading material?_________

we always do thorough market research before we price our product so that our price would be proper for our target customers and competitive in the market. in chinese, the underlined word “price” is _________.

which of the following statements is/are true of slides?___________

being nervous in a presentation ___________.

noise in the communication process model can be both external and internal. which of the following is/are example(s) of internal noise?_______.

there are ten components in the communication process model, i.e., sender, encoding, message, channel, decoding, receiver, response, feedback, noise and context.

there are two kinds of noises: the external and internal noise.

the context does not matter in the communication process as long as the message is passed on to the receiver successfully.

customer base are the group of customers who repeatedly purchase the goods or services of the business.

product lines are usually created by a company as a marketing strategy to attract new customers to buy a brand.

the sales of a particular company in a market, expressed as a percentage of the total sales is called .

online chat is a way of communicating by sending text messages to people in the same chat-room real-time.

which one is not the reason that some people think it convenient to shop online?

the online stores

e-commerce has witnessed a growth all over the world these years.

letters are usually delivered by a postman whereas e-mails are sent through .

the popular chinese name for a search engine is

to snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a basis.

users can transfer data from a computer an iphone with a click of the mouse.

if you plan to collect sensitive from your customers, you should use security systems like ssl.

which of the following statements is true?

there is a wide variety of products available to buy on the internet. there are lots of bargains in shops in the run up to different festivals to encourage people of shopping online to spend more money.

the more popular internet shopping becomes, the more people worry about the security.

amazon is criticized for alienating suppliers, content partners and publishers while alibaba have a different focus. alibaba helps all businesses, which makes it stand in stark contrast to amazon.

《居民营养与慢状况报告(2015)》指出2012年全国18岁及以上成人高血压患病率为

虽然2012年我国营养不良、消瘦、贫血状况比2002年有所改善。

ear是指满足某一特定性别、年龄及生理状况群体中对某营养素需要量的平均值。

长期摄入某营养素推荐摄入量水平,可以满足身体对该营养素的需要。

ai是指通过观察或实验获得的健康人群某种营养素的摄人量。

ul是一个建议的摄入水平。

spl是

近十年,我国高血压的患病率呈轻微的下降趋势。

近几十年,我国成人糖尿病的患病率呈上升趋势。

适量运动能降低肥胖、高血压、高血脂、糖尿病等疾病的发病率。

重力性休克的患者,发病原理是因疾跑后立即站立不动,血液大量积累在

精神紧张性晕厥的发病原理是

某运动员夏天进行长时间剧烈运动时,汗流浃背,为了预防肌肉痉挛,可以适当的补充

晕厥前患者出现全身软弱无力,头昏,眼前发黑,耳鸣、恶心,出虚汗和面色发白,应立刻让患者采取

肌肉痉挛多发生于

运动性腹痛是指由于体育运动而引起或诱发的腹部疼痛。

肌肉痉挛好发于大腿股四头肌。

运动性血尿指健康人在运动后出现的一过性血尿,经详细检查,未发现其它原因。

运动时腰部受到钝物打击或摔倒,造成肾脏挫伤,可以引起运动性血尿。

运动性中暑为体温调节系统在运动时超载或衰竭所致。

运动处方可以由( )来制定。

根据运动处方对象可以分为( )。

运动强度可根据( )等来确定。

有氧运动的特点主要有( )。

晨脉就是指早晨的脉搏。

以降血糖为目的,建议采用次大强度的运动量,即运动时的心率维持在【170-年龄】这个水平。

轻度或中度血压升高是高血压运动处方的适应症。

科学运动可以使高密度脂蛋白降低,低密度脂蛋白升高。

适宜的运动可以使人体在青年时获得较高的峰骨量,并能有效地避免或减缓老年时期的骨量丢失。

以下哪些糖尿病类型是运动治疗的适应症( )。

儿童少年有几次生长发育高峰期( )。

儿童少年骨骼硬度小,弹性小,易变形,脊拄易发生弯曲。

儿童少年肌肉水分多,弹性好,但是肌力弱,耐力差,易疲劳。大块肌肉的上肢肌-屈肌发育较早;小肌肉、下肢肌、伸肌则发育较迟。

早衰是儿童少年在早期专项训练中由于片面追求单项训练,强调早出成绩,忽略身体发育特点,训练强度过大、比赛过多,以致身体不能适应而出现各种伤病,使运动寿命缩短,过早的终止运动训练。

儿童少年开展速度和灵敏为主的项目的年龄( )。

下列哪些不符合儿童少年呼吸系统解剖生理特点?

早衰主要表现出的伤病有以下哪些?

经常参加体育锻练对于儿童少年的发育、体质的增强,思想道德、意志品质的培养与形成,都具有良好的影响和作用。

儿童少年运动训练要掌握正确的呼吸节律,学会深呼吸,养成鼻呼吸的习惯;尽量少做带有憋气的力量练习,耐力练习要安排好间歇时间。

人的第一个生长高峰期生长顺序是头、躯干、下肢

下列哪种食物的蛋白质氨基酸模式与人体蛋白质氨基酸模式最为接近( )。

民间传统八宝粥的食用是营养学中( )的体现。

功能性低聚糖可促进肠道益生菌的生长繁殖,改善肠道功能,促进机体健康。

大豆、绿豆、花生的血糖指数较低,比较适合高血糖患者食用。

下列属于植物固醇的有( )。

人体的热能来源于膳食中蛋白质、脂肪和碳水化合物,它们在体内的产热系数分别为( )。

维生素b1缺乏会导致( )。

缺锌还可以导致儿童生长发育迟缓,甚至停滞形成侏儒症。

水的生理功能主要包括( )。

随着膳食纤维有益健康作用的普及,许多老年人每天都会刻意吃非常多的粗粮。

补充外源性肌酸,对内源性肌酸的产生没有影响。

健身人群补充谷氨酰胺可获得更大的肌肉体积和力量。

支链氨基酸提高耐力的原因( )。

增肌人群每日膳食安排为高优质蛋白、较低的脂肪、低碳水化合物。

增强肌力健身人群的膳食营养安排原则( )。

1990年世界卫生组织界定健康包括( )。

亚健康产生的原因包括( )。

钙有安定情绪的作用,脾气暴躁者,适宜多摄入奶制品、豆制品等富含钙食物。

健康健身人群膳食营养安排正确的是( )。

适量的有氧健身运动不仅有利于亚健康人群的身体健康,更有利于其心理健康。

居住在地中海地区的居民主要食用油是橄榄油。

动物性食物为主型的膳食结构是多数欧美发达的典型膳食结构。

以( )的膳食结构不利于冠心病和高脂血症等慢的预防。

2016年发布了第三版的居民膳食指南。

坚持谷类为主,特别是增加全谷物摄入,有利于降低2型糖尿病、心血管疾病、结直肠癌等与膳食相关的慢的发病风险。

吃动平衡,健康体重的关键推荐有( )。

若量化一日三餐的食物“多样”性,其建议指标为:谷类、薯类、杂豆类的食物品种数平均每天( )种以上,每周( )种以上。

营养学会建议健康成年人一天食盐的摄入量是不超过( )克。

蛋清是蛋类中的维生素和矿物质的主要来源。

科学用油,控制烹调油的食用总量不超过( )克/天。

肥胖度≥( )为超重。

高血压患者,脂肪摄入量控制在总体能量摄入的( )%以下。

糖尿病病人碳水化合物供给量占总能量的40%为宜。

下身性肥胖患心血管疾病和糖尿病的危险性明显增加。

钠的摄入量与血压水平和高血压患病率呈正相关。

糖尿病病人在总能量范围内,适当减少餐次有利于改善糖耐量并可预防低血糖的发生。

增加反式脂肪酸的摄入量,能升高低密度脂蛋白胆固醇,降低高密度脂蛋白胆固醇。

多不饱和脂肪酸是膳食中使血液胆固醇含量升高的主要脂肪酸。

增加全谷物摄入量可降低心血管疾病发病风险。

高血压患者不适合摄入大量的高脂膳食。

营养学会建议妊娠期膳食能量需要量在妊娠中、晚期,在非孕妇女能量需要量基础上,每日分别增加1.26、1.88 mj(300、450 kcal)。

备孕期妇女膳食指南在一般人群膳食指南基础上关键推荐( )。

当膳食摄入钙不足时不会影响乳汁的分泌量及乳汁中的钙含量,但可消耗母体的钙贮存。

妊娠期营养不良对母体的影响( )。

哺乳期妇女忌烟酒,避免浓茶和咖啡。

纯母乳喂养能满足六月龄内婴儿所需要的全部液体,能量和营养素,应坚持母乳喂养六个月。

如何判断母乳量充足( )。

关于母乳喂养,下列说确的是( )。

2016版《居民膳食指南》中将65岁以上的成年人定义为老年人,80岁以上的成年人定义为高龄老人。

老年人运动锻炼后营养建议包括( )。

食物中毒最常见的是恶心、呕吐、腹泻、腹痛等消化道症状,且病程短。

肉毒毒素阻止乙酰胆碱的释放,导致肌肉麻痹、神经功能障碍。

河豚鱼肌肉没有毒素,可以放心食用。

未煮熟的豆浆含有胰蛋白酶抑制剂,易引起食物中毒。

副溶血性弧菌引起食物中毒的食品主要是海产品,其次是盐渍食品。

关于沙门氏菌食物中毒表述错误的是( )。

容易引起肉毒梭菌食物中毒的食品是( )。

哪种食物中含有植物红细胞血凝素,未煮熟食用后会出现恶心、呕吐、腹泻、腹痛等中毒症状( )。

下列不属于鱼类组胺引起中毒的预防措施是( )。

单增李斯特菌食物中毒引起的脑膜炎、败血症。

脂肪变质的产物常有臭味。

食品的化学保存方法有( )。

混汤蛋还可以加热后食用。

下列哪些特征表明鱼不新鲜了?( )

农药兽药残留的危害可能有哪些?( )

甲基汞引起的中毒有( )。

铅污染食品的途径有( )。

在柏油路上晒粮食对引起杂环胺的污染。

高温加工的薯类和谷类等含淀粉高的食品中容易产生丙烯酰胺。

高温炭火烤的羊肉串可能会污染哪些有害物质( )。

以下哪一项不是新媒体的特征?

下面哪种媒体形式属于新媒体?

直接影响现代传播媒介发展的印刷术是:

机械计算机的概念是谁提出来的?

以下哪个概念不属于web 3.0的范畴?

被广泛誉为缔造家庭电脑市场的产品是:

最早一家独霸的浏览器是:

新媒体是不同于传统大众媒体的包含特定技术、实践和社会组织的信息与传播系统。

专业生产内容是web 2.0的典型特征。

无线电报使人类第一次将传播和交通分离。

我国春秋时期出现的算筹是世界上最古老的计算工具。

冯·诺依曼是在web 1.0时代贡献最卓著的科学家。

虚拟世界和镜像世界都是对人类社会的一种仿真,区别在于前者是相对内在世界,而后者是相对外在世界的。

edvac是人类历史上第一台电子计算机。

请各自选择一个新媒体和一个传统媒体的例子,从技术、实践和社会组织层面分别比较新旧媒体之间的区别(字数要求:300以上,1000以内)。

以下哪种媒介是时间偏向媒介?

在电子媒介或电力媒介时代,社会组织的主要形态是:

导致技术原型转化为发明的关键因素是:

空间偏向媒介主导的社会相对时间偏向媒介主导的社会而言,更加注重:

以下哪种观点或概念不是麦克卢汉提出来的?

媒介偏向论是哪位学者提出的?

新旧技术的交替更多的表现为一种进化,而远非疾风突进式的革命。

在技术和社会互动的第二个阶段,即成熟期,二者的关系主要表现为社会决定。

麦克卢汉认为,书写和印刷的出现打破了人类的感官平衡。

技术决定论认为,技术就像钟表一样,可以自己不断运行,而不受外来因素的影响。

“媒介即讯息”认为,媒介的内容比媒介本身更加重要。

在温斯顿的油门——刹车模式中,油门指的是社会压制,刹车指的是社会需要。

班杜拉的交互决定论是指哪三个方面的交互?

电影中的人物为观众树立的榜样属于:

以下哪一项不属于班杜拉总结的影响自我效能感的四种因素?

与理性行为理论相比,计划行为理论增加了哪个因素?

权衡需求理论与创新扩散理论在感知特征方面的不同之处在于:

权衡需求理论中感知流行概念与下面哪种概念类似?

技术接受模型中,感知有用性可以通过感知易用性间接影响态度。

观察其他人的行为被惩罚,会降低自己从事该行为的可能性。

根据创新扩散理论,早期采纳者比创新者更早采纳一项新的技术。

自我效能感是个人对自己过去曾经做过什么的评价,而不是对自己未来能够做什么的评价。

创新扩散理论中的可观察性是指一项创新能够帮助人们观察其他人的程度。

大众传播对于说服人们采纳一项创新比人际传播更加有效。

我国发布网络行业规范的主要社会组织是:

以下哪部法规没有明确对传播淫秽信息的行为进行约束?

最早也是最全面的互联网行业规范是:

以下哪一项不属于隐私加强技术?

《知识共享协议》的主要创立者是谁?

保护隐私权的法律制度首先是在哪个建立起来的?

传统著作权法规定,作品一经问世,著作权人的所有权利自动受到保护。

copyleft授权方式允许他人自由使用、散布、修改自己的作品,但要求使用者修改后的衍生作品必须要以同等的授权方式释出以回馈社会。

《数字千禧年j9九游的版权法》规定,从cd上抓取音乐文件进行分享属于违法。

礼品经济是一种希望即刻回报的交换方式。

儿童色情几乎在所有都是非法的。

根据我国相关法律,在互联网上传播淫秽信息是违法行为,但不会构成犯罪。

六度分隔概念也被称为______________效应。

第一道数字鸿沟指的是:

麦克尼尔父子认为,所有人类网络,无论大小,都包含着哪两个方面的内容?

马克思认为,阶级的起源是_________________。

在经典的知识沟研究中,_________________通常被当作衡量社会经济地位的指标。

网络社会的主要成员是:

布尔迪厄将资本分成哪四类?

大众社会的媒介数量要比网络社会多。

一个网络需要至少三个要素,两条联系,才能称其为网络。

在无标度网络中,往往20%的节点拥有80%的连接。

研究发现,人们从事日常网络活动的数量越少,其所包含的高端网络应用就越多。

改革开放之前所谓的“两个阶级,一个阶层”,是指工人阶级,资产阶级,和知识分子阶层。

当前的社会阶层结构呈现橄榄形。

新媒体拥有及其使用方式都能影响人们的主观阶层认同。

不论是悲情还是戏谑,情感动员机制的共同特点是:

研究发现,在甘肃校车事件中,网民最先从何种媒体获知相关信息?

以下哪一项功能是微信特有的?

资源动员理论属于社会运动理论发展的哪一个阶段?

在线协商是西方发达网络治理的第几个阶段?

根据社科院信息化研究中心发布的电子政务实施与应用调查报告,用户对于我国当前电子政务评价最低的是:

官方微博可以随意发表个人内容。

网络赋权包括赋权和社会赋权两个方面。

研究发现,人们在微博上转发评论越多,其社会信任感和民主满意度就越高。

在四种微博参与的行为模式中,信息生产的频率最高。

网络治理的核心思想在于,没有任何或社会一方的行动者能够单方面地决定公共政策过程和治理过程。

“三网一库”是指内网、专网、外网和办公业务信息资源数据库。

以下哪一项不是衡量信息经济的指标?

创意产业的概念是由以下哪个首次提出的?

邮件营销应该遵循的原则不包括:

一般情况下,我们对于知识的理解是在以下哪个层面?

创意产业的3t理论是指的哪3t?

知识阶层从下往上依次是:

产业的信息化是指新信息传播技术的出现让传统的一些产业往信息化的方向发展。

在生产、消费和流通三大领域都实现智能化的经济就可以说是智能经济。

长尾经济是指靠20%的热门产品取得80%的收益的一种经济模式。

信息经济是劳动力密集型经济。

ebay是c2c电子商务模式的典型代表。

实时推送是微信营销的一大特色。

“人艰不拆”属于哪一类汉字型网络语言?

大量看电视的来自社会不同群体的人在意见上趋同的过程,被称为:

有关青年亚文化仪式抵抗的研究是以下哪个学派的主要贡献?

虚拟性是网络文化在哪个层面的特征?

有关“龅牙哥”和“茫然弟”的网络恶搞作品属于:

网络文化是人类在网络活动当中所创造的物质财富和精神财富的总和。

网络文化制度也是网络文化的一个重要层面。

涵化理论所关注的是单个媒介信息的短期说服效果,而不是整个媒介信息系统的长期文化影响。

“丝”一词体现了人们对于社会阶层固化现状的自嘲和不满。

网上大量恶搞内容的涵化效果是营造了一种暴力文化。

技术经济中的“经济”主要是指()。

在对投资方案进行经济效果评价时,应()。

技术方案经济效果评价,分析论证的对象是()。

技术经济分析的一般程序包括以下活动:①确定目标;②提出备选方案;③选择最优方案;④方案评价。下面选项中技术经济分析的正确排序是()。

下列选项中不属于技术经济学的特点的是()

技术经济问题是技术经济学具体研究对象的总称。技术经济问题的基本研究内容是()。

技术方案的产出与投入之比称为()

根据学者们研究重点的不同,将国内外技术经济学者分为四大流派,下面不属于这四大流派的是()。

下列有关技术与经济的关系的描述中,错误的是()。

技术经济学研究各种技术方案的经济效益,是指研究各种技术在使用过程中( )。

对所考察的对象进行技术经济分析时,这个对象可以是一个()。

根据技术经济分析的比较原理,对两个以上技术方案进行经济效益比较时,必须遵循的可比原则是()。

时间可比性原则是指进行方案评价时要考虑资金的时间价值。

先进技术的应用都能带来经济上的高效益。

经济效果就是人们通过技术经济活动取得的效果与为之投入的费用之比。

一个项目所引起的现金支出的增加额是( )。

某技术方案实施期为2年,生产运营期为5年,该技术方案可能发生a、b、c、d四种现金流状态,如下表所示。投资者最希望的现金流状态是( )。 年初 1 2 3 4 5 6 7 8 a -100 -100 100 100 100 100 100 100 b -50 -50 -200 100 100 100 100 100 c -50 -50 -200 50 50 100 100 200 d -50 -50 -200 150 150 50 50 100

下列关于资金时间价值的说法,正确的是( )。

根据资金时间价值的概念,直接影响资金等值的因素是( )。

利率是各国发展国民经济的重要杠杆之一,决定利率高低的因素不包括( )。

某企业从银行贷款100万元投资于某项目,若偿还期为8年,每年末偿还相等的金额,货款年利率为8%,则该企业每年末应偿还(包括本和息)金额为( )万元。

某企业年初向银行借得一笔款项,有效年利率为10%,偿还期为5年,如果采用等额还本付息的方式还款,每年末企业需要偿还164万元,现企业决定采用到期一次还本付息方式还款,则到期应偿还的本利和是( )万元。

当n→∞时,年金现值系数等于( )。

名义利率为r,计算期数为n,当n→∞,实际利率为( )。

若名义利率一定,则年实际利率与一年中计息周期数m的关系为( )。

下列各项中,属于现金流量基本内容的有( )。

现金流量由以下( )要素确定。

下列关于资金时间价值的论述,不正确的是( )。

影响资金时间价值的主要因素有( )。

已知从第0年到第n年,每年年值为a,利率为i,期限为n,则现值p为( )。

影响资金等值换算结果的因素有( )。

某人于年初筹划第三年末需要100万元,他计划通过一个存款计划的实施保证这个需求的实现。在年利率6%,按半年计息的条件下,下列存款计划中,能满足需求的有( )。

某企业向银行借款100万元,借期5年,借款的利率为10%,半年复利一次,第5年末一次归还本利和的计息公式为( )。

关于实际利率和名义利率,下列( )说法是错误。

已知折现率大于0 ,所给现金流量图表示

某设备工程的建设期为3年,第一年贷款额为400万元币,第二年贷款额800万,第三年贷款额500万元,贷款年利率为5%,则建设期贷款利息为()万元。

建设项目投资估算时,生产能力指数法是根据()来估算拟建项目投资额。

采用()一般需要先分别估算各种产品的生产成本,然后与估算的管理费用、财务费用和营业费用相加。

在下列各项中,属于固定成本的是()。

采用双倍余额递减法计提折旧时,固定资产折旧率只与()有关。

( )不属于期间费用。

固定资产折旧方法中有①年数总和法、②平均年限法、③工作量法、④双倍余额递减法等,属于加速折旧法的是( )。

对于一个技术方案来说,( )不是构成现金流量的基本经济要素。

经营成本是从投资项目本身考察,其在一定期间(通常为一年)内由于生产和销售产品及提供劳务而实际发生的现金支出。下列属于经营成本是( )。

某项固定资产原值为1万元,预计净残值率为4%,折旧年限为5年,则按平均年限法计算第3年末的帐面净值是()元。

下列费用中属于经营成本的包括()。

用生产成本加期间费用法估算总成本费用时,期间费用包括()。

常用的加速折旧法有()。

关于项目财务分析中成本费用的说法,正确的有()。

下列属于建设投资的是()。

固定资产双倍余额递减法折旧的特点有()

下列工程建设投资中,属于与未来生产经营有关的其他费用的有()。

下列款项中,应作为企业广义上的收入的有()。

下列关于营业收入估算具体要求的说法,正确的有()。

在香农-韦弗模式种,和信源对应的是

在香农-韦弗模式种,和信宿对应的是

按媒介类别分,霓虹灯广告属于

下列不属于广告基本要素的有

广告可分为工业企业广告、经销商广告、消费者广告、专业广告,这是按什么标准进行分类?

消费者对应的是香农韦弗模式中的

按广告传播的对象来分类,广告可分为:

下列不属于pop广告的有:

就广告传播而言,噪音可能发生在下面哪些环节:

广告的要素包括

产品生命周期的第三个阶段是

产品生命周期的第二个阶段是

家庭、同辈群体、亲密的朋友圈和联系紧密的社团,都属于

外国品牌进入市场后,广告中出现元素,用形象代言人,是基于对广告受众哪种群体心理的考虑?

楼盘普遍出现类似“东方曼哈顿”、“威尼斯小镇”、“欧洲豪庭”这样的名字,是基于哪个群体对消费者心理的影响?

总体而言,短时记忆的容量大约是几个单位?

社会分工的日趋细化、电视的普及、交通的便利都使得家庭的重要性出现了较大的下降,相应的,( )的重要性在上升。

马斯洛的需求层次理论包括

大名鼎鼎的4p是指:

记忆类型包括:

4c理论和4p理论相比最大的不同是

下列哪个理论是网络媒体时代产生的?

aida模式的d是指:

“戴黑眼罩的男人”使哈撒威衬衫一炮走红。这一创意是基于

usp理论是上个世纪50年代由广告( )提出来的。

广告大卫·奥格威提出了( )理论。

aida模式中第一个a是指:

结合案例,说说你心中好广告的标准。

改变了广告“掮客”的性质,建立的现代公司雏形的是:

一般说来,广告主体是指

在移动互联网时代,下列参与到广告主体中来的是:

广告主体的泛化主要体现在:

roi原则中的r是指

roi原则中的o是指

roi原则中的r是指

中西方文化的差异在广告创意中,大致表现为:

文化是海洋文明,更强调自给自足、平和自守、稳定和谐,是内向的自省的文化。

传统媒体里面市场细分做得最好的媒体是:

近年来的统计数据表明,四大传统媒体中唯一不降略升的媒体是:

麦克卢汉把媒介分为:

报纸媒体的优势有哪些?

当今社会,媒介的范围正在拓宽,不仅仅局限为大众传播媒体,还包含各种自媒体。但媒介的功能仍然是承载广告信息,而创意、策划等功能仍由广告公司来完成。

麦克卢汉认为:冷媒介提高的信息不够清晰全面,需要受众加入自己的理解和想象才能把信息补充完整。

广告客体通常是指:

广告研究院把“拥有积极向上的价值观,追求并引领高品质生活,具有活跃的、共同的消费符号的人群聚合”定义为:

广告受众的核心身份是:

“精众”,就是精确的受众或精准的受众。

在移动互联网时代,消费者不再仅仅是消费者,不再仅仅是广告传播链条的终端,它已经渗透到广告传播的各个环节,包括生产者环节。

在当前媒介环境下,消费者的作用日益凸显,但消费者的影响力远远不能和一家媒体相比

广告的跨文化传播需要考虑到的因素有:

广告创意中用三种元素特别多,这被称为广告创意的3b原则。3b是指:

在广告的跨文化传播中,除了要考虑利用广告投放地的文化符号,还要特别注意该地区的文化禁忌。

在广告的跨文化传播中,有些广告在各国投放的形式一模一样,是因为各个的文化没有任何差异。

马斯洛的需求层次理论总结了人类最基本的五类需求,在不同文化中的人们对这五种类别的需求都是一模一样的。

分析你所在的城市特点,给你所在的设计一则广告语。

约瑟夫·派恩和詹姆斯·吉尔摩提出,农业时代是

商品经济的后期( )被分化出来,更看重向消费者提供额外利益和个性化服务。

任何一次体验都会给体验者打上深刻的烙印,让体验者对体验的回忆超越体验本身——这是指体验经济的

派恩和吉尔摩提出的体验经济是非生产性。它本身不是一种经济产出,不能象其它工作那样创造出可以触摸的物品

体验经济中的“关系性”,需要企业通过多次反复的活动与交易巩固和消费者之间的关系和感情。

产品经济是一种更高层次的经济类型,它重视感受性的满足,强调消费过程中的自我体验。

许多产品愿意在广告中设计一个虚拟形象代言人,从记忆规律的角度分析,这是为了增强消费者的

“马自达”在圣诞节期间推出了一则广告,其广告语为“回家,是最好的圣诞礼物!”——按照马斯洛的需求层次理论分析,这则广告是基于消费

按媒介类别分,霓虹灯广告属于:

广告研究院把“拥有积极向上的价值观,追求并引领高品质生活,具有活跃的、共同的消费符号的人群聚合”定义为:

roi原则中的r是指

传统媒体里面市场细分做得最好的媒体是:

任何一次体验都会给体验者打上深刻的烙印,让体验者对体验的回忆超越体验本身——这是指体验经济的

aida模式的d是指:

产品生命周期的第四个阶段是

下列不属于广告基本要素的有

楼盘普遍出现类似“东方曼哈顿”、“威尼斯小镇”、“欧洲豪庭”这样的名字,是基于哪个群体对消费者心理的影响?

制订广告诉求策略是,最主要的是要考虑广告受众的哪一重身份?

在广告的跨文化传播中,有许多广告能以相同的面貌出现在不同文化的中,这是因为:

一般说来,广告主体是指:

广告的跨文化传播需要考虑到的因素有:

就广告传播而言,噪音可能发生在下面哪些环节:

在移动互联网时代,下列参与到广告主体中来的是

下列属于电子媒介的有:

下列属于印刷媒介的有:

在广告的跨文化传播中,除了要考虑利用广告投放地的文化符号,还要特别注意该地区的文化禁忌。

在当前媒介环境下,消费者的作用日益凸显,但消费者的影响力远远不能和一家媒体相比。

纸质媒体当前最大的劣势就是受众群不断减少。

立邦漆《盘龙柱》的广告之所在引起争议,是因为该广告在跨文化传播中考虑到了文化特殊符号的含义和文化禁忌。

usp理论注重产品的功能性价值,品牌形象理论注重产品的情感价值。

传播者和受传者,共同经验范围越大,传播越容易进行。

尼斯贝特教授的研究认为:西方人更重视具体的事物本身,而东方人更重视事物与背景之间的联系。

在广告的跨文化传播中,有些广告在各国投放的形式一模一样,是因为各个的文化没有任何差异。

麦克卢汉认为:热媒介提高的信息不够清晰全面,需要受众加入自己的理解和想象才能把信息补充完整。

在移动互联网时代,消费者不再仅仅是消费者,不再仅仅是广告传播链条的终端,它已经渗透到广告传播的各个环节,包括生产者环节。

马斯洛的需求层次理论总结了人类最基本的五类需求,在不同文化中的人们对这五种类别的需求都是一模一样的。

通过本门课程学习英语词汇可以有助于

fiancée means _____ 。

“be on good terms ” means

“shoot off one's mouth” means

“sissy”means someone who loves himself.

a"turned-up" nose means 朝天鼻。

what does "down in the dumps" mean?

which of the folling means 双子座?

head over heels means someone is out of love.

a stag party is the party for the bride.

a art cookie means a very delicious cookie.

a castle is a house for animals.

a nursing home is a place for the old and sick.

in which place can you park your car?

where do you put your clothes?

with what can you make juice?

with shampoo you can wash your hair.

a hat stand is something that you can put your hat and clothes on.

deposit in chinese means

which of the following means 续租?

a bricklayer means 电工。

he failed the exam last summer, but fortunately he gets ____ in september.

"second banana" refers to the second most important person in an organization or activity.

___ belongs to chinese-style meat products.

___ is not soft drink.

if you don't drink any alcohol, you are a(an) ___.

the meanig of "take care of the check" is similar with that of "pick up the tab".

in a fast food restaurant, you can order ___.

spinach is a kind of high volume fruits.

meat contains protein and vitamins.

hunan cuisine has a clear, pure and not greasy taste.

you can buy bread and cakes at a ___.

in the eyes of___, fashion far outweighs function.

a possible or likely customer is a ___.

the basic elements for man's business professional attire includes___.

in ___ and ___ you can shop for cheap and used clothes.

the most popular payment method of online shopping is paying by___.

black friday is the day after christmas.

"秒杀" in english is ___.

online shopping is a form of electronic commerce.

a lane is a section of the road wide enough for one car.

if you encounter bumper-to-bumper traffic, it means the traffic is extremely ooth.

which is not the facilities you might see on the road?

at an atm, you can withdraw cash, deposit money, ____,or send money to someone.

which product of service does not belong to retail banking?

which is not a symptom?

which word refers to a doctor?

which is not a treatment?

book or ______ means arranging to stay in a hotel at a particular time in the future.

which can not be found in the hotel's bathroom?

the car of the future will drive itself, leaving people free to read the newspaper, or work during the trip.

at the security check, your hand luggage will not be screened.

which vehicle is used on land?

which is not involved in booking a flight?

which is not needed to be provided at the check-in counter?

which expression doesn't share the same meaning with the others?

the process during which you submit your luggage and get your boarding pass is called ______.

which belongs to the prohibited items?

which three words have the same meaning with the word "metro"?

what are the three tools for quick payment in london?

after undergraduate education, students will get a _______ degree.

____ means a female graduate of a school, college, etc.

the word "browse" means_____.

______ is a metal stand that keeps books from falling over on the shelf

which of the following couldn't be used to show a student's education achievement?

which of the following is not the arts’ subjects?

an instructor or a lecturer is a person who teaches you about a subject.

shelf marker is a tool to help you remember where the book belongs on the shelf.

a tutor may give private lessons to one student or a very all group of students.

_____ means someone who you can rely on.

______is a person that makes clothes for others, many times producing exclusive items of clothing.

you go to see a ____ when you have problems with your teeth.

which of the following is not a white-collar worker?

___ is a portable computer with an lcd touchscreen and a rechargeable battery but it lacks the power of a real pc cell.

which of the following are pink-collar workers?

which of the following words can be used to describe a person who is qualified to advise people about the law?

an interviewee is a person who is asking someone questions at an interview.

software refers to the programs that tell hardware what to do.

if a goalkeeper does something outstanding to stop a goal from being scored, we'd shout wakawaka.

in the rings event, gymnasts are lifted up to reach four rings.

which of the following is not the outer position?

which team has the most nba titles?

in the football match, only a ______ is allowed to touch the ball with their hands in the penalty box.

a half in a football match lasts ____ mintues.

which of the following is an extreme sport?

in artistic gymnastics,_____ and _____ are events for both men and women.

pitch is used in british english and field is used in american english.

the first games organized by the ioc took place in athens, greece, in 1885.

documentaries are about the real world and real people.

cnn is a news channel.

movies about ghosts and monsters and crazy killers are _____.

_____ are the actors who play people in a crowd, often without a speaking part.

ellen degeneres is a _____ show host.

bazinga is from _____.

how you doin is from _____.

which of the following is not a musical instrument?

zedar is a city in croatia.

bbc is a privately-owned channel.

people pull crackers after having christmas dinner.

christmas eve is the the evening before christmas day

which of the following food is made with mostly dried fruit and breadcrumbs?

native american showed the pilgrims how to cultivate corn which helped them survive the bitter winter in the new world.

who was the first president to "pardon" a turkey?

black cats are considered to be unlucky in western culture.

daffodils, emerging from the earth in the spring, also symbolize new life and the resurrection of christ.

the word mooncake first appeared in the southern song dynasty, even though, at that time, the moon cakes were not round.

today, a dragon boat usually has 22 paddlers, a drummer in the front and a steerer at the rear.

shousui is still practised as it is thought to add on to one's longevity.

the national flower of mexico is ______.

a peninsula is a piece of land that extends into a body of water and is surrounded on______sides by water.

the valley of the moon is in______

“algae” means

earthquakes can be felt over large areas although they usually last less than one hour

_______happens when a large mass of snow and ice slides down a mountainside at high speed.

______ rotate in a counter- clockwise direction (逆时针方向)around the “eye,” which is the center of the storm and the calmest part.

“oasis”means

the animal on the coat of arms of united states is bald eagle

“canyon”means

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